About
Helping freelancers stand out on Upwork (opens in a new tab).
I'm Jovan. I've spent 16 years freelancing on Upwork (opens in a new tab), and I built BecomeFreelancer to give you the profile, the strategy, and the honesty I wish someone had given me when I started.
I started freelancing with no plan and no idea what I was doing. I applied to jobs with a profile that looked like everyone else's, and I got ignored more often than not.
Over 16 years, I learned what actually gets a client's attention on Upwork (opens in a new tab), and what quietly kills your chances. I reached Top Rated Plus status, and I've earned over $500K on the platform.
Somewhere along the way, people started asking me to look at their profiles. I kept saying yes, and eventually that turned into BecomeFreelancer. Outside of client work, I'm a pets lover - and honestly, working from home means you need a furry friend to glance over at every couple of hours, or the quiet gets to you. What I love most about Upwork (opens in a new tab) is that it's real: you reach the clients you'll actually work with, build real business with them, sometimes even travel to meet them. Working from home doesn't mean working alone - you end up making genuine friends without ever leaving the house.
If you're reading this, you're probably where I was 16 years ago - unsure whether any of this can really work. It can. I'm living proof of it, and I built BecomeFreelancer so you don't have to spend 16 years figuring it out the way I did.
- 482+People
helped - 16+Years on
Upwork (opens in a new tab) - Top Rated PlusUpwork (opens in a new tab)
status - 500K+Total
earnings - Proven RecipeThat gets
results - Pets loverBecause life
isn't just work
Top Rated PlusI don't have all the answers.
Jovan Pop-Petrov, Founder
I just know where the mistakes are, so you don't have to make them.
In My Own Words
My Vision
I believe freelancing should be honest. Not a game of who can write the flashiest profile, or who's willing to work for less - just real skills, presented clearly, connecting with clients who actually need them.
That's the freelance world I want to help build, one profile at a time.
My Mission
Before I built this, I spent years helping people one on one - reviewing their profiles, telling them the truth about what wasn't working. So far, I've helped over 60 people land real work on Upwork (opens in a new tab).
I couldn't keep doing it one message at a time forever, so I built BecomeFreelancer to reach more people than I ever could alone.
The Challenge
I didn't start with any of this figured out. I spent years sending proposals into silence, learning what actually works the hard way, one ignored application at a time.
Turning 16 years of instinct into something that honestly helps someone else - that's still the hardest part, and I'm still working at it.
What You Get
A complete Upwork (opens in a new tab) profile built from your real experience: title, overview, skills, and portfolio, ready to publish. And me, honestly telling you where your profile is weak instead of just what you want to hear.
Why $9
I'm not trying to get rich from this. The $9 covers what it actually costs to run - the server, the database, Google Workspace, OpenAI, and yes, some coffee along the way.
If it helps you land even one client, it's already paid for itself many times over.
Where This Leads
A profile that gets you noticed instead of ignored - more replies, better clients, and work you can do from anywhere.
Some people build a full-time freelance career this way. Others just want solid extra income. Either way, you get a real shot, not a guess.
Why a wild goat on a cliff?
Our mark is a wild goat, climbing a steep, jagged cliff. Not tame, not predictable - a wild goat doesn't always fall, and it doesn't always make it either. Some climbs are clean. Others aren't. That's the whole freelance journey in one image.
I've lived that climb for 16 years - see it for yourself on my Upwork profile (opens in a new tab). Some months I had more clients than I could handle. Other months, it went quiet for so long I wondered if it would ever pick back up. And sometimes the wolves show up too - a bad client opens a dispute, knocks you clean off the cliff, and you're left wondering what you did wrong.
Every time, I climbed back up. Nothing about this life is easy, and I've made my share of mistakes along the way - BecomeFreelancer exists so you make fewer of them than I did. This is built for people willing to climb anyway.
